Search engine optimisation (SEO) affects the visibility or ranking of a website when searched online.
The higher up the list the results, the more visitors are expected to click. Often these clicks can be converted into customers and sales. Search engines have two major functions: crawling and building an index. This then gives users a graded/tiered list of websites that are most applicable.
Here are five reasons your business needs SEO.
(1) Ranking = Traffic
Search engines use algorithms to rank pages in order of importance and applicability when someone enters a word or phrase and clicks search. This is where companies online want to rank highest without having paid for the advertising listing. The higher up your content lands on this list the more probable it is that the traffic to the site will grow.
A new type of consumer has emerged. Dubbed the omnishopper by Mollie Spilman, COO of Criteo, these consumers browse and buy across devices, online and offline.
These consumers do their homework online but will still want to test drive in store. It is therefore essential that companies need to optimise their visits online and convert these into visits and purchases in store with appealing SEO.
(3) Small budget = no problem
SEO is not an expensive endeavor, ideal for small business, even those with lower budget. The right SEO can however improve the ranking of a small business which will in turn push them higher up the list.
(4) The competition
Great SEO helps companies outrank the competition and results in gained online market share. Valid SEO can crush one company and see another succeed to dominate a market. Put your time and money into your SEO, it’s going to be worth it.
SEO establishes a business and a brand online, allowing potential customers, clients and even competitors to find your site. This assists in building a brand’s online presence. The combination of a professional website, that is easy to navigate and provides a good user experience is extremely important and SEO is the trick. High quality and user friendly sites see more leads, calls, sales and revenue. Businesses sited high up in the search engine results, are thought of as experts in the eyes of the consumer.
Author: Clare Petra Matthes
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