Square Root, Inc.

A New Way to Lead Operations

IN 2006, SQUARE ROOT WAS FOUNDED WITHOUT AN IDEA After almost a decade working in automotive tech, Chris Taylor knew it was time for something different. He set out to start his own company, but without an idea—or a team—he had to take a non-traditional approach. Using his network and skill set, he set up consulting jobs and hired great people along the way. Many times he found himself saying to clients, “If I can get Elizabeth, would you hire us to solve this problem?” And, saying to Elizabeth (now our COO), “If we got this job, would you come work with me?” After we had a few jobs under our belt and a few more join the team, a customer came to us with a specific problem.

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