Holistic is a customer focused e-commerce platform which learns and understands the user’s behaviour, preferences and buying patterns. Holistic is a prediction and recommendation engine used to personalise content and intelligently power marketing and CRM systems. Learning and understanding user’s behaviour enables clients to target the right customer at the right time, this increases online conversions. Through machine learning and sophisticated data analytics the system learns about the customer’s buying patterns, this powers the system to create dynamic profiles of users and generate list of ‘hot leads’.

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