First impressions are as important online as they are offline. Visitors to your site will quickly determine whether there is any interest in clicking deeper into your site’s pages, or away from it, based on its visual appeal. Custom design means that the look and feel of the website is built from the ground up to project the image the client wants. While it is possible to save money using pre-made templates, a serious business is almost always better off with a look that is both unique and tightly tailored to the requirements of the market. Custom web design sets your web presence apart from the crowd.