Today everything can be copied. If companies and brands do not develop, they risk losing. It is important to maintain competitive advantages, to adapt and to be ahead of the market. Adaptive marketing is an approach that helps businesses to act on the outside world to create better brand experiences for their customers. We increasingly experience brands through the media. We respond, interact, talk about and trade trademarks through the media. Mindshare has the best conditions to create, customize and shape all of these experiences because we are in the place where everything meets – media, technology, data and content. We interpret and use data to create an adaptive way of working. We ensure that our customers’ brands are always THERE, in the right place, with the right content, at the right time and reach the right people.