We know Digital is the present AND the future vehicle of human connection. But at the end of the day, its not about the technology at all. Its about Humanity. Today people have limitless access to information and inspiration. Because of that, the choices they make become increasingly more selective. Now marketing requires authenticity and flexibility, rather than just money. Businesses need to understand and articulate the human value they deliver, in a way that resonates with their clients. Our job is to help share that story. We have to share that message on all of the right platforms, and networks. And it must be in a format thats clear to both humans and machines.