We were a technical agency in character. Predominantly dealing with the IT dept – most projects had some integration and content management challenges. In our early years the marketers tended to look elsewhere – after all – we were a bunch of geeks and we didn’t ‘do Flash’! We quickly became a Macromedia Platinum Partner, and won some great work on the back of this. Given our Information Systems backgrounds we were ahead of the game in terms of content management. Our strategy was to make a crust, avoid working for a corporation, and being in control of our own future. Our only differentiator was we were better than most from a technical and Project Management standpoint. We were a close knit team, liked to have some fun, but took our customers needs very seriously.