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Search Engine Marketing also referred to as Search Marketing or SEM, is quickly emerging as the most powerful Internet marketing channel. While traditional forms of marketing spend are declining, SEM spend is on the increase. As a digital marketing company we deliver targeted traffic to your website through digital channels. It is actually a blend of two core concepts: relevancy and popularity. Both these areas are present in evaluating Natural Search (Organic Search) and Paid Search (Pay Per Click). Search engine marketing companies offer costs effective customer acquisition and optimal return on investment through: