In 2008, Scott Grimes and Lynne Laube were bankers who understood the power of purchase data if only it could be harnessed. With deep insight into the complex regulations that financial institutions face, they designed a bank- and privacy-friendly solution that would also serve as the foundation for marketing technology and analytics. In doing so, they linked two major industries: banking and marketing. And Cardlytics was born. Today, Cardlytics operates with a clear goal in mind: to make marketing more relevant and measurable with Purchase IntelligenceTM.